Calls missed on the tools become jobs in the diary.
Before: the phone rings while the owner is under a sink, it goes to voicemail, and the caller rings the next plumber on the list. Evening enquiries wait until morning.
After: every call and web enquiry is answered and the suburb, job type and urgency are captured. The job is logged in the job tool, urgent work is texted to the owner straight away, and routine work is booked into approved slots with a confirmation sent to the customer.